February Anniversaries

2/1	3 YRS	Mukoda, Nichole M	Delaware Printing
2/2	49 YRS	Hewes, Antoinette L	Delaware Printing
2/4	25 YRS	Giarraputo, Robert J	Valley Printing
2/6	6 YRS	Kolhepp, Paul Alson	Valley Printing
2/8	20 YRS	Bridges, Angela Diane	Okeechobee News
2/12	1 YR	Parmley, Betsy L	West Valley
2/17	5 YRS	Rickards, James Thomas	Delaware State News
2/19	1 YR	Loeschman, Matthew Todd	West Valley
2/20	7 YRS	Garcia, Gregory Celaya	West Valley
2/20	2 YRS	Valania, Martin J	Delaware State News
2/25	1 YR	Vaca Nido, Jennifer	Valley Printing
2/28	19 YRS	Keim, Jennifer L	Sussex Weeklies

Get up and move!

 Get Active wherever you are.  Check out the January Health Awareness poster at the link in the Highlights section on the HOME screen in ADP.

Congratulations Arianna

Arizona photographer Arianna Grainey took home first place at the City of Tempe Instagrammys over the weekend. She won top honors for the “Tempe Moves You” category. Congratulations, Arianna!

Apache Junction Senior Expo

The Arizona team members sponsored their first Apache Junction Senior Expo Jan. 8 at Central Arizona College. Thirty vendors were on hand with more than 400 people in attendance. From left, standing, INIers Juliann Segura, Richard Dyer, Barb Wandling, Charlene Bisson, Sarah Nieto, Arianna Grainey and Richard Taylor. Sitting Kathleen Kotzbauer and Terrance Thornton. A special thank you to Barb Wandling for organizing the fun, filled event. Banner Health folks said the expo was “beyond their expectations.”

Why print is the new digital

By Stuart Howie

Director

Flame Tree Media

Sydney, Australia

Connect       

It was a bold enough statement for me to take note — and to recount now more than 20 years on.

While on a study tour of the United States in 1996, I was talking to a senior media executive in Chicago who emphatically declared, without a hint of self doubt: “In 10 to 15 years, people will look at a newspaper and laugh.”

Sure enough it’s been a rollercoaster ride, but print still matters — not just to news folk, but also to those in the communications business finessing their media ecosystems.

The power of print was evident to me in the first week of my job as a cadet journalist at a small weekly newspaper in rural Australia.

Stuart Howie, former editorial director with Fairfax Media, explores the relevance of print in his new book, "The D.I.Y. Newsroom."

One of my duties — as well as writing — was to deliver the newspaper to news agents, hot off the press. The editor lit up another cigarette and kept the motor running while I delivered bundles of newspapers, outlet by outlet.

This was in 1984, and people milled around the counter to get their hands on their weekly digest of local news to check if their kids’ sports results were published and to catch up on the town chit-chat.

It was tremendous validation as a journalist that the work I did had value.

In the past decade or so, newspapers have been under siege. Across the globe, newspaper advertising revenue and circulation have plummeted dramatically. Australia and Oceania (including New Zealand) have experienced among the steepest declines, a loss of towards 25% over five years, according to the WAN-IFRA World Press Trends survey.

But there is life left in the old girl yet. In China, India, and other parts of Asia, newspapers remain a booming business. The slide has been arrested in other countries, and even in my neck of the woods, some publishers are meeting and beating their circulation budget.

Over more than 30 years working in the industry, I have seen all the ups and downs of newspapers, and I remain an optimist about print. I continue to work with companies with significant print holdings, and my mission is helping them to save their newspapers — or at least make them stronger for longer.

This is not just because I am romantic about newspapering, but because print does things digital cannot.

An illustration from the author's book.

And for anyone who thinks print is just ink on dead trees, here are five reasons why print still matters:

1. Print = trust.

Research shows even Millennials, who have no affinity with traditional media, trust print more than other sources, particularly social media.

The Yellow Social Media Report 2018 (Australia) found 73% of those surveyed trusted traditional news sources, including print media — well above what appeared from news sources on social media (16%) or from friends and family posts on social media on what was happening (11%). As well, one-third of respondents admitted to reacting to something on social media that they later discovered was untrue.

Digital gets our attention, but print gets our respect.

2. Print is tactile.

The tangibility of print ignites senses in a different way to what we see on a screen. A marketing colleague of mine tells the story of how she was pitching an idea to a prospect. It was hard going, until she presented him with a brochure that succinctly described the package on offer. Sold.

Print provides us with a comforting lay-back experience. Nothing better than a macchiato and the morning newspaper.

3. Print is utilitarian.

Newspapers, magazines, and brochures have proven to be enduring formats. The mobile phone is the ultimate utilitarian device, but you can do a lot with paper, too. The best print products curate what we need to know and enlighten us about the world without us having to trawl across the world wide Web and mentally piece it together.

4. Print is permanent.

We process, retain, and recall information better via print. A Temple University (U.S.) study found paper beat digital in a host of areas, including for creating an emotional reaction and a desire for a product or service. The study found print marketing activated the ventral striatum of the brain more than digital media.

Another study found physical material was more real to the brain and hence could be categorised and processed. Print has impact and permanency.

5. Print is swag.

Print is the new digital. It has fresh currency in a digital world where everyone has a Web site and lives out their personal and business existences ostentatiously on social media. The Economist honours the written word in its beautiful formulaic weekly news magazine. Monocle is a monthly magazine that exudes a strong internationalist, hip personality.

A HarperCollins executive told our 2017 INMA New York study tour that Amazon’s online sales of print titles had soared 15% year on year. Why the resurgence? Printed books hold people’s attention and are permanent. And 18- to 29-year-olds were most likely to read books.

The above is an excerpt from my new book, The D.I.Y. Newsroom. It may not be lost on you that, for all these reasons and more, I committed to putting my best thinking down on paper. In print. In a book.

In the digital world, everyone can be a publisher. But print can offer quality and cachet that elevates it above the usual media noise.

Whether you are a media outlet, business, council, educational institution, non-profit or elite sporting body, bespoke printed products can connect organisations to their target market. With print, you can put yourself, your organisation, in the hands of existing customers and prospects.

You can use print in a targeted and creative way for rebranding, campaign launches and histories and anniversaries. Print is a magnificent third-party tool. Provide books (like I’m doing) to your clients as a value add. Tell your stories in a photographic compendium — in print.

In print, consider:

• Regular direct mail newsletters, newspapers, and magazines.
• High-quality brochures, flyers, and booklets.
• Yearbooks or annual reports.
• Artistically designed infographics, wall charts, and posters.
• Artwork.
• Informative books or coffeetable books.
• Calendars.

Print can be beautiful. And it punches above its weight category in a world where digital is fleeting and so often vacuous in nature.

INMA members can receive a 15% discount on Howie’s latest book. Go to diynewsroom.com and on checkout, use the coupon code DIYINMA.

https://www.inma.org/blogs/keynote/post.cfm/why-print-is-the-new-digital

January Anniversaries

1/1	59 YRS	Smyth, Joel D	Chairman
1/5	10 YRS	Clark, Duane	West Valley
1/6	15 YRS	Sellers, Dianna Lee	Corp. Accounting
1/10	8 YRS	Ross, Norman J	Delaware Printing
1/12	1 YR	Hill, Cory Alan	Delaware Printing
1/13	22 YRS	Sheedy, Judith Kay	Okeechobee News
1/15	22YRS	Martin, Robert J	Valley Printing
1/26	1YR	Ball, Roger A	West Valley
1/26	1 YR	Ibarra-Rivera, Ricardo I	Valley Printing
1/26	10 YRS	Drzymalski, Scherie L	Corp. Accounting

Can't Miss Him

Ray Ford, DPC Production Manager, was all decked out in his Christmas Outfit.

DSN and DPC host Leadership Central Delaware Class

Leadership Central Delaware class visits Delaware State News and Delaware Printing Company

Members of the Leadership Central Delaware Class of 2019 recently participated in Communications and Media Day at the Delaware State News and Polytech High School.

The LCD class toured the printing plant, learned about the Delaware State News and its mission, and heard presentations on the Delaware State Fair and Dover Air Force Base Public Affairs.

Delaware State News Executive Editor Andrew West served as chair of Communications Day for the 16^th consecutive year.

As part of the daylong program, West led the group in a reporting exercise that concluded with “news anchors” reading the story in the studio at Polytech High School.

The news exercise starts with a news tip that prompts them to think about what they need to find out quickly. From there, the group has reporters learn more about a crime scene and then they have to quickly determine what, if anything, gets shared on a website immediately. After that, the group has a chance to participate in a mock press conference with a police chief and others to get details. Each group then determines what will go in the final news story and one member from each of the four groups gets the opportunity to read the news from the anchor desk in the Polytech studio.

It includes quick a bit of deadline pressure in the way the news report comes together. Essentially, all of it is accomplished in less than two hours.

Students at Polytech High School use the opportunity to show off skills they have learned in the Broadcast Media program. Members of the LCD class remarked about the students’ poise and professional nature.

Leadership Central Delaware is a program of the Central Delaware Chamber of Commerce. It is designed to expose business leaders to various segments of the economy in the area over a 10-month period.

Shown in the group photo after tours of Delaware Printing Company, back row on the left, are DPC General Manager Tom Bugbee and DPC Production Manager Ray Ford.

This Bud's For .

This buds for Andre who was off the clock and on his way out the door when I needed some help finding Sunday inserts. He came back inside and climbed inside the trailer that holds the recycled papers and fished some way out of rear box. Andre is always willing to help out whenever asked and we really do appreciate him.

David Blatt

Route Delivery Specialist

Delaware State News