Thursday, December 18, 2008

Ad teams target small advertisers throughout the 2009 holiday season

Ad teams send a holiday greeting!

BEST OF THE SEASON TO ALL! Below: Tim Spong of the newsroom, far left, joins the advertising graphic art, retail, and classified sales teams around the Christmas tree in the lobby of the Delaware State News. (The tree is hidden, but it is there, in the center of the photo!) Left to right – Front row: Jillian Tracy, Sherry Luff, Diane Cahall, Barbara Jordan, Heather Cregar. Left to right – Back row: Tim, Dianna Sellers, Vicki Rosado, Janet Levy, Sharon Harvey, Cyndy Paquette, Lorraine Luongo, Jeff Carney, Angi Hicks, Cyndi Maki, Karla Akmentins, Jen Wright. Not shown: Debbie Devlin, Chris Engel, Olivia Littleton

Directories and sponsorship pages are driving local small business advertisers into the pages of the Delaware State News.

The graphic arts, retail and classified ad staffs have been busy taking maximum advantage of local happenings with special advertising pages. Over the past four weeks, these teams have published, on average, 18 different clients every week in Friday’s Dining Guide, 29 in Saturday’s Call-A-Pro contractors, 10 in Sunday’s Home Improvement specialist ads, 20 in the weekend Worship Directory, 18 in the Health & Wellness pages, 26 in the Adopt-A-Pet section, 9 in Child Care services, and 25 in a special Santa’s Gift Bag Contest! The full page holiday contest appeared twice last week to award 26 readers over $2,500 in prizes from the advertisers!

Then, when Delaware's high school football championship playoff games rolled into Dover, featuring for the first time ever downstate teams as the only contestants, the sales staff picked up 44 congratulatory ads for a double truck prior to the kickoffs and 34 more advertisers for a salute to the winners after the games.

Add it up. That’s 233 small individual advertisers over 28 publishing days, a majority running every week, many just two column inches in size, some considerably larger, and several sold separate ROP campaigns, as well! In addition, the classified teams contributed linage to several group weekly newspaper directories, too.

Monday, November 17, 2008

Challenges ahead

I’m an optimist. Hoping to hear some good news about the economic outlook, I attended a World Presidents Organization seminar last week at the Thunderbird School of Global Management in Glendale AZ.

Instead, all I heard was gloom and doom about the short-term outlook. The consensus seems to be that there is much more bad news to come, and that we are in for a very rough ride for at least the next year and possibly the next two or three years. In fact, one Thunderbird professor referred to 1929 as “the other Great Depression” --- clearly implying that he believes we are now entering a worldwide depression (not just a recession).

Another speaker noted that it isn’t just people with subprime mortgages who are in trouble. His studies indicate that many individuals with excellent credit ratings “are only three paychecks away from bankruptcy”. And with unemployment rising, this will create a ripple effect throughout the economy.

While I hope the professors are wrong, it is clearly in our best interest to manage our business as though they may be right.

This means we will have to be the best operators in our field. We have been moving in this direction in recent years, but we may have to step up the pace now if the economy continues to slide.

We are fortunate that we have invested in state-of-the-art systems and equipment that will give us an edge over most of our competitors in terms of both efficiency and quality. Combine that with our long-standing commitment to service, and we should be positioned to thrive even while some of our competitors are faltering. Even if there is a shrinking market out there, we must make sure we increase our market share. This means we will have to take it away from competitors.

Being great operators means that we will also have to have better control of our expenses than our competitors. In tough times, pricing becomes ever more important. It means we must use our competitive advantages (superior systems, equipment and people) to become --- and remain --- the low cost provider. In business, the low cost producers survive even in the toughest of economic conditions.

If the professors are correct, there will be many more bankruptcies. We can’t afford to get stuck with huge bad debts to write off, so we will also have to be extraordinarily careful about extending credit and staying on top of collections.

Since our systems and equipment are so efficient, we should always be able to produce acceptable profit margins if we master the arts of pricing and marketing. Especially when competitors are desperate and struggling to survive, they may engage in some wild pricing. Our attitude should be that if we price correctly and get underbid by a competitor, the competitor will end up losing money on the job (which will also benefit us in the long haul).

People are willing to pay for value and great service, as long as the value and service fill a real need. Great service requires that we have great people, and we’ve been blessed in that regard. In tough times, we’ll need to make sure that every individual is working hard and working smart.

If we want to keep great people, it will mean that we will have to continue to settle for fewer people than we would like. If advertising sales continue to be weak due to the weak overall economy, we will have to become even more creative about eliminating positions whenever practical.

We are already experimenting in some areas of the company with commission-only sales agents. This can be a wonderful way to generate new sales without the risk and overhead of a new hire, and it could give sales applicants an opportunity to prove themselves on special projects prior to being considered for regular employment. We will want to explore similarly creative solutions if it becomes necessary to undergo additional downsizing in other areas of the company as well.

We must also continue to proactively weed out our weaker performers. We simply can’t afford to keep any slackers around. Everybody must be a contributor, and nobody can be a drain. If we are convinced that staffing is already as tight as it can be, we can make exceptions to our hiring freeze when we have an opportunity to replace a weak performer with a strong performer. With unemployment rising, there will be plenty of opportunities to upgrade staffing.

We must also pay more attention than ever to our profit margins and productivity trends. We’ll want to monitor every significant measurement closely and fix those that aren’t improving fast enough. Great operators pay attention to every little detail.

Most of all, we must discard the notion that we can be successful with “business as usual”. We must be willing to reexamine everything we know, or think we knew. Economic conditions beyond our control may require that we proactively challenge every assumption and be willing to reinvent everything we do.

If we do these things well, we will survive and thrive even if those pessimistic professors are correct.

If you have ideas to strengthen our sales or better control our expenses, please let your team leader and me know. I can be reached at
joesmyth@newszap.com, and I promise you’ll receive a prompt reply.

(Joe Smyth is the board chair and CEO of Independent Newspapers, Inc. He can be reached by email at
JoeSmyth@newszap.com.)

Thursday, October 2, 2008

Valley Newspapers press installation on schedule

The new Valley Newspapers press is coming together!


It's a busy time in the Valley Newspapers production room as electricians, plumbers, the Goss installation crew, and our own employees are coordinating their time and effort toward a goal of turning the power on the phase one part of the press installation somewhere around November 1st.

"Phase one of the install includes three new four-high towers, a two-high unit, and the new N-40 folder. We were fortunate to be able to position that much new press on the existing press pad while we continue to operate the front half of our older press," said GM Steve Steinke.


"Ideally the installation will be almost seamless to our clients, but creates quite a challenge for us internally. By November, we hope to be on the fast track to learning the new press so we can finish phase 2 (the balance of the new press) by mid January."

The Arizona printing market has been tempered by the housing slump and economic doldrums, but Valley will be poised to capture some additional business and grow existing products with the addition of the new more efficient press line.

East Valley wins photo awards

Arizona East Valley office received awards for best news photo and photo feature page layout from the Arizona Newspapers Association at an October banquet. Here are the award winners ...

Terrance Thornton, upper right, won best news photo that is shown above. Terrance is the editor for the Apache Junction/Gold Canyon Independent.

Mark Steinert and Jill Adair were recognized for best feature photo layout page. Mark is a graphic designer and Jill is a member of the news services team.

First annual Firefighters Yearbook special section is a great success

Did you know that Dover is the only capital city in the United States with an all-volunteer fire company?

It’s true. It’s also a great challenge.

Recruitment and retention of volunteers was identified as the number one issue for the Delaware Volunteer Firefighters Association this year. After Delaware State News managing editor Andy West heard about the issue in Dover earlier this spring, it sparked an idea of a special section to raise awareness of this issue and at the same time profile the companies serving the area.

The advertising team readily supported the idea of the section.

The timing of the section was early September during the week of the firemen’s association annual convention in Dover. Each year, the association discusses business matters, holds training sessions and hands out a number of awards at the annual event. The week concludes with a large parade through Dover.

Craig Horleman, a copy editor for the Delaware State News, organized content for the section. With news reporter Jillian Tracy’s help, they compiled brief profiles of each of the 40 fire companies in Downstate Delaware.

Reporter Catherine Williams wrote the cover story on the fire companies’ recruitment and retention efforts and reporter Ali Cheeseman advanced the popular parade.

Dave Chambers compiled and edited the photographers and provided a map of the parade route.
Jason Malago masterfully organized and paginated the section.

The section was inserted into the Sept. 11 edition of the Delaware State News and its sister weeklies, The Journal, Sussex Post, Milford Chronicle and The Leader & State Register. An overrun was taken to the Sheraton Hotel, site of the convention.

The 40-page special section was a terrific example of our community-building efforts, and it won the praise of the fire association’s leader as a positive presentation.

The section was well-supported by 70 advertisers sold by Diane Cahall, Lorraine Luongo, Barbara Jordan, Sherry Luff, Sharon Harvey, Cyndi Maki, Heather Cregar, Vicki Rosado, Diane sellers, Karla Akmentins, Jen Wright, Barbara Drummer, Laura Owens, Verna Mooers, Kathy Hochestdler, and Jenny Keim.

Tuesday, September 23, 2008

Speak Out transition as "go to" web site for local information

The Okeechobee News has always enjoyed a lively and active Speak Out column. For some reason, the concept just really took off in the community when it was first proposed for INI, approximately 20 years ago. In Okeechobee, "Speak Out" is a household word.

Over the past year, the Okeechobee News staff has been working hard to transition the "Speak Out" participants onto our online forum at
www.newszap.com. It was slow going at first, but in the past few months we have seen a dramatic increase in posts and in posters. Currently the forum has approximately 300 threads and hundreds of active members. Recent "hot topic" stories, such as the arrest of a JROTC instructor accused of propositioning a student, have brought new posters to the forum.

Another interesting trend is that some public officials, such as the director of the Emergency Operations Center and a spokesperson for the sheriff's office, have also joined the forum and post under their real names and titles.

The Okeechobee Public Issues forum is becoming the "go to" web site for information on what is going on in Okeechobee.

It has also become a good source for news tips. Information posted by forum members has led to several investigative stories in the newspaper.

When the Okeechobee News switched from seven publications a week to three, we also started using the forum to keep readers up to date on breaking news on the days we did not have a newspaper. These forum posts are short and encourage readers to get all the details in the next edition of the Okeechobee News. Sometimes other posters beat us to it, posting breaking news items from government web sites or their own first hand knowledge.

It's exciting to watch the forum evolve.

Thursday, September 18, 2008

Marketing In Tough Times seminar

Lorraine Luongo at a recent Delaware State News advertising sales meeting reads a speech she gave to local small businesses for a “Marketing In Tough Times” seminar.
Delaware State News Ad Manager Lorraine Luongo was asked this past month to address a Central Delaware Chamber of Commerce breakfast seminar titled “Marketing In Tough Times.” More than 30 local businesses were in attendance.

The seminar was arranged by Alex Vaughan Mobile Entertainment, an ROP display advertiser in the Dover daily newspaper who could testify to results from his contracted advertising.

“The seminar was very well received and some of our current advertisers were there as well, making it an excellent networking session,” said Lorraine. “I look forward to continuing helping educate the community in these tough economic times and will pursue these types of events as much as possible.”

Here are Lorraine’s remarks delivered at the gathering …


"My Name is Lorraine Luongo, and I am an Advertising Manager at the Delaware State News and Independent Newspapers. I have over 25 years in marketing both print and online advertising. So I have certainly seen quite a few changes come and go in all aspects of the industry, whether it be print, online, radio, or broadcast.

"The Delaware State News has seen its fair share of changes too over the years. In the mid-1990’s, Independent Newspapers purchased the Southern Delaware Group of papers from Chesapeake Publishing. This includes the Milford Chronicle, Harrington Journal, Seaford Leader and Laurel State Register, the Sussex Post and Spotlight on Real Estate, which is now known as Delmarva Real Estate. Along with the Delaware State News and Delaware Capitol Review, Independent Newspapers became the largest newspaper group in Central and Southern Delaware.

"With this network of well read established, tried and true weekly papers and the dominant Downstate daily paper, a new marketplace was formed for both consumers and customers. Large advertisers took advantage of the expanded market coverage and reached more potential customers than ever.

"Sears, Lowes, JC Penney, Macys, Home Depot, Acme, Safeway, Boscov’s, Kohls, and Target are some of our corporate advertisers along with Bayhealth, Beebe, all the larger banks… and we have extensive Real Estate Coverage on the weekends.

"We realized that if these large advertisers and large corporations with huge budgets benefitted by utilizing our products and got proven results , than the smaller local, advertisers and businesses with lower budgets could benefit as well and get a good sound return on their investment dollar and get results too!

"We came up with some new programs, targeted specifically to the local small businesses, so that they too could have a louder, stronger voice and presence in the marketplace. Last year, we developed the Buy Local Shop Local program. It is designed specifically and exclusively for our local businesses and advertisers. There are several sizes available at a very affordable rate and all ads include full color in the price. So, now small businesses can effectively compete in the same market place as their larger competitors.

"We’ve all seen large businesses come and go and seemingly much more so on a national level today. We realize that the true pulse and heart of a community thrives and is sustained by small business people -- like yourselves, whom I admire greatly -- for taking that chance on yourself, investing your time, money, heart and soul to start your own business, make it work and become a vital part of this community.

"With that said, we are all experiencing a downturn and uncertain times these days, with buy-outs, the war, banking industry woes and issues, not to mention Wall Street and the Stock Market. Every day we don’t know what will be reported on or what news will come our way.

"Can we control it? To a certain extent we can’t -- we can’t tell the Fed what rates to charge, we can’t price the gasoline and energy , or our food. BUT, we can look at this downturn as an opportunity .

"During a downturn, some companies disappear or are bought out, but some companies come out stronger than ever. A study by McGraw Hill showed that companies that maintained or increased their advertising during an economic slowdown typically experienced 14 times more growth that companies that cut back. This growth appeared an average of 4 years after the downturn.

"And one thing is for sure, even though consumers are cutting back, trying to save money, they are still spending money, they are just watching their money closer than ever and shopping around to find ways to maintain their quality of life.

"If your competitor cuts back on their regular advertising efforts, it is weakening their position in the market. It is the perfect time for you to get creative and continue to get your message out about your products and services. You will get noticed, you will gain new customers in the short term but most importantly in the long term, and then maybe you too you can experience that 14 times more growth than those companies that cut back! History does repeat itself.

"In addition to our Shop Local program, we have many other affordable creative ways for you to get your message out. Last week on 9/11, through a partnership with the Delaware Volunteer Fireman’s Association, we published the first Downstate Delaware Firefighters Yearbook. The book was inserted in five of our Delaware Papers and 2,000 copies were distributed free at their conference at the Sheraton.

"Today, you will see our second NASCAR contest in the paper, where the winner can win driving laps around the Monster Mile. Both of these are new ways that we have adapted to the ever changing marketplace and engage both readers and advertisers.

"Delmarva Yellow Pages was introduced this summer.

"In October, our Wedding Guides will come out and appear online all year long.

"We now have Health and Wellness pages that publish the last Wednesday of every month, Dining Out Guide in Fridays edition, Adopt -A -Pet with the SPCA, and banner advertising on our web site, Newszap.com.

"An online recruitment program is coming soon

"We are a public trust and as such we are constantly looking for ways to improve and create new products and opportunities so that we can serve you even better. We want to help you achieve your marketing goals. We welcome partnerships within this community and will continue to brainstorm and assist you with professionalism and integrity. Please feel free to contact me at anytime to pass on any ideas that you may have- we welcome any and all suggestions, within reason, of course. Our staff is here for you 365 days a year to serve you.

"Thank you for your time... "

Sunday, September 14, 2008

Encouraging signs that we’re ‘turning the corner’

With the expense control we have been exercising in every office, we ARE achieving the profit turnaround that INI needs.

Profits still aren’t as robust as we’d like, so we must all continue to seize every opportunity to increase sales and reduce expenses. However, it is encouraging that we are beginning to see some encouraging results.

In today’s economic environment, it became clear that Cambridge and Okeechobee are simply too small to support daily publications. Our staffers did a terrific job of planning the transition, and both communities seem to have embraced the new publication schedule. The product improvement is already obvious with staff members concentrating their efforts on fewer issues.

Now, with initiatives like paid obituaries (and other paid announcements to follow soon), i-Services for Classifieds, Yahoo Hot Jobs on Delmarva and Yellow Pages (on Delmarva, with Arizona and Florida to follow later) and greater emphasis on directories and special sections, our newspapers and newszap.com websites are entering a solid rebuilding phase that will accelerate even more once the general economy starts to improve.

Delaware Printing Company continues to build sales to justify our investments there, and Valley Printing in Arizona is poised to do the same with the new press being installed there. An unknown factor is how long newsprint prices will continue to escalate despite soft U.S. demand. We think we’re seeing some early signs of softening now, but we’ll just have to manage as best we can --- comforted by the fact that the efficiency of our new presses gives us a solid advantage over many of our competitors.

We clearly chose a bold path over the past few years by investing heavily in increasing our commercial printing capacity and efficiency in both Arizona and Delaware, improving the efficiency of our publishing operations through installation of new equipment and systems, and creating a repeatable and expandable platform for community-based websites at
newszap.com. This strategic transformation is now complete, and we’re now beginning to see a return on those investments.

These new systems, combined with the growing success of newszap.com, give us a solid advantage over many of our competitors. Our newspapers have “weathered the storm” better than many of our competitors, and are nicely positioned to enter a new growth cycle.

Even while operating under a hiring freeze, our newspapers can build sales by adding commission-only sales projects. This approach significantly reduces our risks by keeping our overhead low. The independent sales agents who prove themselves by successfully selling special projects can later be considered for regular sales openings. Using commission-only sales agents for special projects will free existing staffers to concentrate on building sales in our primary products. (Too often in the past, their involvement in special projects has simply resulted in switching dollars between the newspapers and the special projects --- with little real growth.)

Through all of this, we have not lost sight of our purposes and mission. We have managed to steadily upgrade the quality of our local editors, put more emphasis on our coverage of local issues, and develop vibrant local Public Forums at newszap.com. Our print products may be thinner (and less frequent in Cambridge and Okeechobee), but they are more colorful, more relevant, more compelling, and more effectively cross-promoted with the local newszap.com community websites. The e-Editions we have developed for each print product gives us the opportunity to build readership, reach and sales without proportionate increases in distribution and printing costs.

There is no doubt that the past -3 years have been challenging ones for our industry. However, Independent’s people have stepped up, kept the faith, risen to the occasion, made the tough decisions, and positioned the company for a new era of growth. Thanks, everyone!

As always, your reactions and suggestions are most welcome.

(Joe Smyth is the board chair and CEO of Independent Newspapers, Inc. He can be reached by email at
JoeSmyth@newszap.com.)

Friday, August 29, 2008

LSR promotes nutrition, exercise, & weight-loss

Glenn Rolfe
By Glenn Rolfe
The Leader & State Register

The game of life has its winners and losers.


In the “weighting” game, big losers are actually big winners.

In Sussex County – and throughout Delaware for that matter – the wait to seriously address childhood obesity and related diseases including diabetes is over and the mission to make Delaware’s kids the “healthiest in America” is well under way.

From the publicity angle targeting promotion and awareness, The Leader & State Register has been a team member front and center, providing “success” stories and updates on ongoing efforts of the Sussex Child Health Promotion Coalition, Nemours Health & Prevention Services and Nemours’ healthy lifestyle imitative – 5-2-1 Almost None.

Tentacles of this campaign that promotes the benefits of healthy nutrition and exercise have extended throughout the Sussex County community, which school districts, child care agencies, and civic organizations part of the growing membership that totals several hundred.

Coverage in The Leader & State Register has spanned the gamut – from localized garden plot projects providing fresh produce to neighborhoods and schools to large-scale events, such as “Healthy Kids Day” spectacles at Trap Pond State Park and the Delaware State Fair where thousands of children and parents received the 5-2-1-AN message.

Also showcased were some of the losers who are big winners.

The LSR has featured miraculous weight-loss stories – Dee Tunstall, a principal Phillis Wheatley Middle School in the Woodbridge School District, and a local television cameraman Chuck Regner, or “Chopper Chuck” to thousands of kids and television viewers.

These stories focused on their decisions and efforts to shed more 100 pounds and their commitment to promoting 5-2-1-AN, which advocates eating five fresh fruits and vegetables daily, no more than two hours of idle “recreational” screen or TV time per day, at least one hour of physical activity and virtually elimination of sugar intake through soft drinks and other sugar-sweetened drinks and beverages.

Initial data and feedback indicates this healthy living crusade, launched about two years ago, is making a difference.

And publicity and public awareness efforts of the LSR have not gone un-noticed.

The newspaper was among the Sussex Child Health Promotion Coalition’s first award recipients, acknowledging the Leader & State Register’s ongoing and continuous effort to promote healthy living and programs and initiatives geared to encouraging adoption of cultural and lifestyle change.

Friday, August 8, 2008

Cutting costs now so we can thrive later

There isn’t a newspaper anywhere in the country that isn’t suffering financially these days. Banks are in disarray, the general economy is soft and advertising sales are sluggish --- yet newsprint prices continue to increase.

Like everybody else in the industry, we’ve had to take some extraordinary steps recently to stay financially viable. I thought I should explain two significant ones:

First, we have reduced our frequency of publication in Cambridge (Maryland) from five days per week to two days per week. It has been apparent for some time that Dorchester County was simply too small to support a daily publication. It was something that we could not longer afford to ignore. The new Dorchester Banner (Wednesdays) and Eastern Shore Banner (Fridays) will be much more successful than the old Daily Banner --- and will provide significant profit relief for the overall company. This was tough to do, but necessary.

We have also been scrambling to reduce costs in all other parts of the company. And since people and paper are our two largest expenses, our latest round of cost-cutting has included some personnel terminations. Again, this was tough to do, but necessary.

For years, we have bragged that Independent has never resorted to mass layoffs. This is a boast that we can no longer make. In fact, it may have been one “value” that was misguided. Although we have always believed in making performance-based terminations, our “no layoffs” tradition may have sent the wrong signals. Some people thought that it meant they could get away with poor performance and still not be terminated.

Well, no longer. In today’s competitive situation, nobody can be complacent. Every company and every individual has to hustle to make sure we are adding value. It’s up to each of us to be a “sail” that helps the company make whatever changes are necessary to continue moving forward. Anybody who becomes an “anchor” instead of a “sail” can expected to be cut loose. And any company that tolerates “anchors” simply won’t survive.

We are going to survive, and thrive. This means being more aggressive than we have been in the past about “weeding the garden” of weak performers. If you’re in the top 75% of producers at your location, you have nothing to worry about. If you’re in the bottom 25%, you had better do something to move up --- or face the possibility of being moved out.

This is the way the real world works, and a small company like Independent has no business trying to pretend otherwise. To the extent that we have tolerated poor performance in the past, we have penalized the vast majority of our people who are hard-working and effective. This company will be more successful with this new attitude, and better able to reward our top producers.

We’ll still be fair and compassionate, but we will no longer avoid the tough decisions that must be made. Thanks, everybody, for your understanding and support. Together, we will succeed.

(Joe Smyth is the board chair and CEO of Independent Newspapers, Inc. He can be reached by email at
JoeSmyth@newszap.com.)

Tuesday, July 15, 2008

Delmarva Yellow Pages launched at newszap.com


Need a local plumber, handyman, florist? – you name it.

There was a time you “let your fingers do the walking” in the hefty, big, bound yellow pages.

Not any more. The old-fashioned squinting at small type has been replaced by quickly and easily searching yellow page listings by key word in a brand new local directory available on the Internet.

It is all found at newszap.com’s new Delmarva Yellow Pages.

Newszap.com is the most comprehensive and popular Internet site for and about each of the Delmarva communities served by Independent Newspapers Inc. And, Delmarva Yellow Pages make it a snap to serve up information on any local business with just a few mouse clicks!

Now you can find contact information on business services in communities across Delmarva with listings located in your own town or zip code featured conveniently first at the very top of the page, while all those in nearby areas are accessible in the same search, too!

Local consumers online can visit any newszap.com community homepage to click on the Delmarva Yellow Pages link to discover 65,000 local services sorted by 1,700 searchable categories and subcategories.

Every business in town is offered a free listing which includes name, address, phone number with online map of the business’ location. For a small fee, businesses can add web and email addresses, logos, hours, description of services, photos and even videos!

Better than 70% of Delmarva is online and 92% of web users regularly research products and services online. This has long been simply done on the Internet for national brands and products, but many local businesses have been slow to make their presence felt online.

Delmarva Yellow Pages makes it easy for local enterprises and consumers to quickly and easily find each other.

“The listings are incredibly useful to any Delmarva consumer” said Ed Dulin, Independent Newspapers Inc.’s President. “Every conceivable service is there, available 24/7, and we will add a new listing at no charge from any local business making a request.”

Newszap.com’s new Delmarva Yellow Pages are linked from any Delaware or Maryland community homepage at
www.newszap.com.

Tuesday, June 24, 2008

Remembering a friend who shared a sports passion

Gene Bryson

By Dave Hughes
Delaware State News


“It’s ERRRN-HART! NOT EEEERNHART!”

“The National League is clearly better!”

“Miami Hurricanes. Coolest uniforms in football.”

“Oh, you’re late for the game in Laurel? Well, then, I guess we better stop cruising around Kent County.”

“Don’t lean against any of the cars while you’re in the garage. If they fire up the engine, you won’t like it.”

“Blue Hen football is overrated. All they do is play chumps every week.”

The day I was hoping would never come — losing a close friend — finally arrived last week.

When I got the call about Gene Bryson, I was stunned to the bone. Sure, I’ve lost loved ones in recent years, including my dad in 2005, but there’s something sacred about a friend, someone close to your age, someone with whom you’ve shared many special moments and shared a wild and crazy passion for sports.

I knew Gene very well for nearly 30 years. He was someone I broke in with professionally in this wacky newspaper industry, a person whom I admired and trusted greatly. Cool, calm, totally professional, a little opinionated and critical of the world but always completely on target, cutting through the fog and seeing the story clearly. That was Gene.

And suddenly, in an instant, he’s gone and isn’t coming back. It’s a blow from which I’m not sure I’ll ever fully recover.

Yet there are the memories — oh, and are there ever plenty of Gene memories, which I will cherish the rest of my life. They are the crutch upon which I will try to support myself in this difficult moment, and beyond.

Gene and I shared a love of sports that led us both to nearly 20 years of covering ball games, prominent athletic figures in Delaware and the professional sporting world for the Wilmington News Journal, where we both began our careers the very same week in April 1979. It also prepared both of us for an editing career years later “down the dual highway” at the Delaware State News, with Gene serving as my supervisor and mentor.

He was greatly helpful to me as I tried to reinvent myself as a news copy editor, when I saw a whole other side to him, possessing a depth of knowledge about the political and social landscape of lower Delaware that amazed me. I marveled at his ability to write headlines and the uncanny knack for picking the best photo out of the bunch.

It was a rather unlikely pairing in the beginning. I was the slightly cocky preppie from suburban Baltimore, an outsider who invaded the Delaware sports scene. Gene was a laid-back, Skoal-chewing, small-town Downstate native from Smyrna, a loyal hometown guy to the core. But we hit it off instantly, with the sports world as our common ground.

The priceless moments I shared with Gene have come flooding back the past few days like a tidal wave. There was the night we spent together at Veterans Stadium covering Steve Carlton’s departure from the Phillies. There was the day Earl Weaver returned as Orioles manager. There was the time we drove in a blinding snowstorm to Media, Pa., to meet Harry Kalas to go over banquet arrangements.

We saw future NFL star John Taylor, then playing for Delaware State, shake and bake his way to a lengthy punt return touchdown at Franklin Field. “Watch this,” Gene boldly predicted the second Taylor caught the ball. “He’ll take it all the way.”

There were Miami-Temple games in Philadelphia (he insisted on watching his beloved Hurricanes whenever they were even remotely in the area), or the Eagles-Colts game at The Vet, back in the Bergey-Jaws-Vermeil days when he had season tickets and when “my” Colts were still in Baltimore. More recently, there was the first Ravens game at the new stadium.

We used to argue loudly and incessantly about which league was better, the National or American. He insisted the NL and the Phillies were superior to the AL and the Orioles, and wouldn’t give in. The argument extended to Mike Schmidt (with whom he shared the same birthday, Sept. 27) vs. Brooks Robinson at third base. We never did resolve the issue, but we sure had a great time yapping about it.

One year when we were sharing a summer house in Dewey Beach, we went out to a bar to watch the All-Star Game. On the first pitch of the game, Gene made some wisecrack about the NL being a better league, and for the next three hours we argued nonstop about it. Much to my dismay, the NL won in the 13th inning on a hit by Tim Raines, which was fitting because Gene always thought Tim Raines was baseball’s best player during that era.

One of his great memories was interviewing Gaylord Perry before a game in Baltimore, when the notorious spitballer extended a friendly hand filled with Vaseline. Gene was sporting a full beard at the time and Gaylord declared, “When are ya gonna shave?”

Carl Yastrzemski once nastily turned me down for an interview in person, then the next year Gene got the Red Sox P.R. department to set up a phone interview with himself and the retiring superstar. “See how easy it is?” Gene joked.

Gene used to criticize me for the way I pronounced Dale Earnhardt’s last name. “It’s Errrn–hart, not Eeeern-hart!” he would scold me. He loved to relate the tale about how he got the modest Intimidator on the phone for an interview. “Gene? This is Earnhardt,” was how the legendary racer would introduce himself in unassuming fashion, like he was talking to his next-door neighbor.

NASCAR, the 20th century version, was Gene’s obvious first love, which led to his authoring a superb book on the history of Dover’s speedway. He took me in the garage one time the day before a Dover race and warned me about getting too close to the cars. Sure enough, someone started up an engine and I jumped a Monster Mile. I looked at Gene and he had that typical “I told ya” grin on his face.

He wore that same grin after getting a dirty look from Salesianum’s football coach when he decided to ask me what angle I was going to take in my game story. This normally wouldn’t be a big deal, but the team was conducting its postgame prayer at that moment and we were standing only a few feet away.

I used to arrive late to every Downstate high school football game I ever covered for the News Journal, because Gene and I would go out to dinner beforehand and we’d end up cruising around in his IROC across half of Kent County. I didn’t mind the late arrivals, though, because I greatly enjoyed those drives, and, ever the Downstate native, he always pointed out some interesting place or historic tidbit that I was unaware of, maybe near the waves at Woodland Beach, perhaps in Clayton or by the tracks in Wyoming.

Then we’d go out and have a few beers after we pounded out our stories on deadline, and finally would stop by a closed mini-mart in the wee hours, rip open the papers that had been delivered for the next morning, and critique each other’s stories and complain about the headlines in the freezing cold. “Hey, you misspelled Bob Cuthrell’s name!” would be a likely comment from him.

We were headed to the beach one hot summer day and, in bumper-to-bumper traffic, he rear-ended the car in front of him and caused extensive damage to his Camaro. He certainly was upset, but not so much about the car. He was about to miss a good day at the beach.

He was a great journalist but wouldn’t have made a great meteorologist. He simply despised cold weather, and I can trace that hatred to a high school football state tournament game played at his alma mater of Smyrna High, circa 1980. Gene woke up to balmy 60-degree temperatures that morning, but failed to realize the forecast called for frigid and wind-whipped conditions to come rolling in by early afternoon. While the rest of us arrived wearing heavy coats, hats and gloves, Gene was stuck in the miserable press box with just a light sweater and had to sit and suffer in the bitter cold all afternoon, not to mention do interviews and write an extensive story afterwards.

All of us who knew him are well aware of the things he loved, which included Skoal, the “old” NASCAR, license tag No. 29, his swimming pool, Coca-Cola (only the giant bottles), Miami Hurricanes football and the color orange, Bruce Springsteen (who he once saw for five concerts in a six-day span), Pink Floyd, Richie Hebner (touted by Gene as the ultimate cool baseball player), Johnny Callison (his favorite Phillie as a kid), “The Rockford Files” (the intro of which he taped to use on his answering machine at home), Bob Newhart and “M.A.S.H.” (taped every episode).

His passion for the Hurricanes (which wore out several of his VCRs) stemmed from an unlikely assignment to Penn State to cover the Nittany Lions vs. Miami around 1981. Gene saw what the rest of the nation was about to see, a South Florida football program that was prepared to dominate the national spotlight for the next couple of decades. And he just loved those uniforms.

Things he hated: New Castle County (“would never live there”); Delaware football (an unsolved riddle in my mind, because I never could quite figure out his source of Blue Hen dislike); suntan lotion (not forbidden by him at poolside but almost); wintertime (he often expressed a desire to live in Florida).

Gene, I miss you. I wish you were back here right now, arguing with me about baseball, critiquing a story or headline, discussing “The Sopranos” or whatever, casting a giant presence over those around you.

I won’t get over your loss easily. But I have gained greatly from you being part of my life.

Editor’s note: Dave Hughes is a copy editor for the Delaware State News.

Lost for words without Bryson

Andy West

By Andrew West

Delaware State News




DOVER — Gene Bryson loved a clever headline.



He wrote some gems during his time with the Delaware State News. Remember these?



Noise laws lower the boom



Sunday liquor plan gets round of boos



Gene loved the play on words.



For a story about the Dover Downs Hotel, he came up with “Vroom with a view.”



He must have repeated that 50 times that night for effect.



We’re going to miss that.



Gene died suddenly Tuesday in his Dover home. He was 51.



We lost a good friend and a newsman with almost three decades of experience.



As senior editor, Gene had a hand in just about everything we do. He coordinated assignments; coached reporters, photographers, designers; collaborated with editors; and readily spoke his mind.



Sure, he was demanding. But it was his way of pushing for the best.



He joined the Delaware State News in 1999 and took on a behind-the-scenes news career that was quite a bit different than his nearly 20 years of work as a sports writer for the upstate paper.



He edited with a keen, critical eye.



He challenged and mentored writers and never offered phony praise.



Gene fought for what he thought readers deserved.



If a reporter didn’t ask the “why?” question, Gene would get agitated.



Talk of tax hikes and referendums raised his conservative ire. He would tell you he might as well just send his whole paycheck straight to the state of Delaware.



He hated cold weather, too. Sometimes he would twist his rant and turn it into a joke about how he needed to move somewhere warm — and where they didn’t have taxes and government.



The truth is, Gene probably would have never left Delaware and certainly never would have moved north of the canal.



He knew Kent County.



While he wasn’t one for rubbing elbows with politicians, he kept close watch, perhaps feeling obliged to do so given his father’s involvement.



His father, George Eugene Bryson, was Smyrna’s mayor from 1967-75 and 1979-81 and heavily involved in Republican politics. His mother Alice’s father, William Matthews Jr., was a state senator in the 1930s.



“We grew up on politics,” said Rick Bryson, Gene’s brother.



We couldn’t tell you how often Gene inserted context and background into our stories.



Many people were surprised by Gene’s talent once he became a news editor.



Gene would readily tell you that sportswriters were among the most talented and versatile people in any newsroom. He appreciated the pace and pressure.



All of that showed in his commitment to the newspaper.



With Dover buried in a foot of snow on Feb. 12, 2003, Gene was one of few people able to come to work. He picked up copy editor Craig Horleman that day and with the help of page designer Sheri Sussman they built a newspaper.



Unfortunately, we never printed it. The snow was too high for it to be delivered. He made it home and back to work the next day when the snowfall had reached two feet.



He also reveled in helping with other Independent Newspapers Inc. (INI) publications. There were a number of times when he edited the Okeechobee News, our company’s daily in Central Florida, from the Dover office when the news team there was hunkered down during hurricanes.



In 2007, INI awarded Gene with a prestigious Excellence Award for leadership.




He had a cut-to-the-chase work ethic, advice and experiences to share. For every event, there was a memory.



A longtime beat writer covering Delaware State football, Gene followed the Hornets all over the south to such places as Tallahassee, Fla., where tailgating is so legendary that the pregame press notes once described the weather as “hot and smoky.” He loved to tell that tale.



The man loved sports, especially Miami Hurricanes football and just about any major college football he could watch on his high-definition television.



He and Dave Hughes, a member of our copy desk, started their sportswriting careers at the same time and enjoyed running arguments ever since about the National and American leagues and whether Mike Schmidt or Brooks Robinson was the better third baseman. Gene sided with Schmidt and the Phils.



On NASCAR weeks, we had the best resource in the state in our newsroom. Gene wrote about racing for nearly two decades.



In recent years, Gene shunned the press box, preferring to sit in the grandstands to take in the fumes and let the bits of Goodyear rubber and grit pepper his face. He wouldn’t go on Sundays because he hated the crowds and the traffic.



Gene got a lot of mileage out of his personal Dale Earnhardt story.



You have to picture Gene sitting by his pool, baking in the hot sun and enjoying every minute of it when the phone rings.



“Gene ... Earnhardt.”



“Talk fast,” Earnhardt told him.



Only in NASCAR, the old school NASCAR, could you get a superstar to return a phone call for an interview. He got calls from Rusty Wallace and Jeff Gordon that same day. In the mid-1990s, you couldn’t have done better.



We would often walk away as Gene was still telling the story, having heard it many times before.



“Talk fast.”



Gene would keep right on saying it, mimicking Earnhardt.



“Talk fast.”



Andrew West is managing editor of the Delaware State News.

Monday, June 23, 2008

Profits, Layoffs & Our Future

Email the CEO to share your ideas

There's a great deal of "gloom and doom" in the newspaper industry these days --- including some at Independent Newspapers. Let's discuss what's happening and try to put things in perspective.

INDUSTRY OWNERSHIP. Because newspapers have historically been quite profitable, most of them have been bought up by huge corporations whose primary interest is profit instead of service. In fact, some of them have been snapping up community newspapers as pure “financial plays” --- to squeeze out profits and get them ready to spin off to some other financial player. They think nothing of laying off people ruthlessly to fulfill their unrealistic promises to Wall Street.

INDUSTRY PROFITS. It's perfectly natural that newspaper profits aren't as high as they once were --- and they shouldn't be. The truth may be that newspaper publishing will never be as easy, or as profitable, as it once was. Newspapers no longer enjoy a monopoly. (In the long haul this change will be good for us and good for the country.) There has been a proliferation of new sources of information, and new forms of merchandising. And there are emerging technologies that are sure to change newspapers even more, and to threaten those that fail to change (or that make the wrong changes). Wall Street had better get used to lower (but still quite acceptable) profits, or they're going to kill the goose that lays the golden egg.

OUR OWNERSHIP. Independent is owned by a non-profit journalistic trust. We don't have to meet Wall Street's profit expectations. Because we don't have to pay dividends, we can thrive on modest profits. We're free to reinvest every penny of our after-tax profits back into the company and its journalistic mission. Further, this company's ownership is structured to ensure that it should never have to be sold.

OUR TRENDS. Still, Independent isn't exempt from the advertising slump that is hurting our entire industry. This is a tough time for us, too, for a variety of reasons: First, we recently made large investments in our new company-wide systems and the new printing plant and presses in Delaware, and in the new presses that will be arriving in Arizona this summer. While we are steadily building the volume that’s needed to support these investments, we then got hit by the national economic slowdown, with many advertisers slashing budgets.

OUR PROFITS. Like the rest of the industry, we are scrambling to improve our profits. We need profits to pay for the investments we have made, and to invest in the company's future growth. Our values preclude layoffs, so we're doing a variety of other things to reverse the unfavorable profit trends as quickly as possible. Our new presses are more efficient than the old ones, so they can do more work with less newsprint waste. We have been able to tighten our news holes without reducing coverage, thanks to the unlimited space at our newszap.com community websites. Many of our newspapers are using “go green” e-subscriptions to increase readership for our advertisers without increasing our printing and distribution costs. All these things will help, but payroll is our largest expense….

OPERATION SILVER LINING. We are holding every individual accountable for his or her personal productivity. Everybody has to contribute, and nobody can be a drain. As vacancies occur, we are not hiring from outside to fill even essential positions. Instead, under a program we call Operation Silver Lining, we ask people to transfer from other departments --- or even other offices --- to fill those positions, at least temporarily. Wherever practical, we're borrowing people from non-revenue-producing areas to help us stimulate sales.

OUR PEOPLE. I feel terrible that we have also been forced to freeze compensation or even reduce it in some cases; and to forego the usual company contribution to the 401k plan. We took these drastic measures only because we felt it was essential to everybody’s long-term future. Yet even in this tough economic climate, Independent's people are remaining positive, focused and committed. They are aware of the many other companies that have chosen layoffs as the path to profit improvement, and they're appreciative that their company rejects such "easy" solutions and instead pursues more creative and compassionate approaches. I'm SO proud of the willingness or our people to make these sacrifices so we can avoid layoffs, and I know that all INIers are proud of the company's history of over 40 years with no mass layoffs!

WE'LL BE STRONGER THAN EVER. The advertising slump is a natural part of the country's economic cycles, but we also know that some changes in our industry are more than just cyclical. Regardless, we will emerge stronger than ever. In fact, the investments we've made in our new systems and presses will provide a solid platform for the company's future prosperity and growth. We are going to serve our readers and advertisers more effectively and efficiently than ever. These investments are going to make us "leaner and meaner" --- and therefore much tougher competitors in each of our marketplaces.

VALUES WILL DRIVE US. Some people will still be able to do well in this business. These will be the people who understand that newspapers are a community institution, not just a profit center. The people who embrace the internet because they understand that newspapers and websites can be powerful complementary products instead of competitors. The people who are passionate about providing journalistic service to the community, not just draining it. The people who are values-driven rather than just profit-driven. This means you: Independent's people.

THE FUTURE IS EXCITING. We are fully aware of changing society trends, and quite excited about them. If fact, the internet suits our empowerment of communities so well that we are positioning ourselves to thrive in a fast-changing new media world. We are embracing the internet to create a new line of products to complement our newspapers, expanding our service to even the smallest of towns with serious, useful, informative community websites, forums, community calendars and online marketplace directories.

WE HELP BUILD COMMUNITIES. Meanwhile, however, we're living in a society that, as John Naisbitt predicted years ago, is drowning in information but starving for understanding. It has also become a society that is drowning in narcissism but starving for meaningful involvement. Our newspapers and websites can excel at helping people create communities and get involved. These are our strengths. Our job is to provide people with the information, understanding and involvement they need to make intelligent decisions in their community in our free society. (And if we are the place where people are making decisions, we’re also the natural place for them to make their buying decisions --- which presents a golden opportunity for our advertisers.)

WHAT ARE YOUR THOUGHTS? Do you agree or disagree with the thinking outlined above? Do you feel your company is taking the right steps to improve profits, to ride out the economic slowdown, and to prepare for a prosperous future? Do you feel we’re doing a good enough job of reinventing the work we do (instead of just asking everybody to do more with fewer people)? As to your specific job, are there some things we should stop doing entirely, and/or some things we could do better? Do you have concerns that aren't addressed here? If so, I'd love to hear from you --- and I promise that I will consider each suggestion carefully and that I will reply personally to each and every message.

(Joe Smyth is the board chair and CEO of Independent Newspapers, Inc. He can be reached by email at JoeSmyth@newszap.com.)

Friday, June 20, 2008

Ashley Smith joins Clewiston News/Glades County Democrat/The Sun staff

Ashley Smith

Ashley Smith

New part-time staffer Ashley Smith has been working in newspaper production for about two and half months at the Clewiston office.

“As news clerk, Ashley and has become a very dependable member of our staff,” stated News Editor Jose Zaragoza.

She is responsible for mining and processing copy for The Sun and the Clewiston News, in addition to paginating.

“I love my job,” said Ashley. “I enjoy building the pages and I love the friendly environment.”

Ashley maintains close communication with Okeechobee, namely Dee Hamilton, who gathers copy for the Glades County Democrat as well as state and regional stories.

“I feel that here, we all work together pretty well,” said Ashley. “Everyone is willing to help.”

She often volunteers to cover events and supply us with pictures and she turns almost mundane occurrences into opportunities to display photographic flair.

Caloosa Belle/Immokalee Bulletin

The Caloosa Belle and Immokalee Bulletin staff includes, from left: Advertising Consultant Shawn Strawser, Ad Services Barbara Calfee, Editor Patty Brant and Ad Sales Coordinator Dale Conyers.
Western Hendry County is a place in transition. Emerging from a strong farming, ranching and citrus culture and economic base, the area is going through a series of growing pains. As recently as the past two years, the economy was on zoom – the real estate market was on overdrive.

New buildings and businesses were mushrooming in LaBelle, the county seat and Caloosa Belle turf.

As with the rest of the country, though, the real estate bubble popped. The town and its residents are now regrouping – looking for a stable and sustainable way into the future. LaBelle residents have seen this before – it was the real estate boom, and then crash, of late 1920s. The CB (known as the Hendry County News) was there to help the area through those tough times and remains a strong cohesive influence in the community.

The Caloosa Belle has been Western Hendry County’s community newspaper since 1922 when, as the Caloosahatchee Current, it was a driving force in carving Hendry County from the eastern portion of Lee County.

An interior, rural county, Hendry is emerging from its Old Florida past – looking for ways to retain its historical and cultural richness while feeling its way into a prosperous future. The area’s hometown newspaper is still here, with a tiny group of mostly veteran newspaper people working together to build a strong twin core of advertising and editorial.

With just a four-person crew in LaBelle, the Calooa Belle staff enthusiastically tackles the challenging tasks of newspapering in a changing economy. The advertising staff includes salesman Shawn Strawsser (the new kid on our block with about a year at the CB). Shawn came to us from Sunshine Printing, where he was Assistant Post Press Supervisor for about a year before INI closed down the plant in Lake Placid.

Ad Sales Coordinator Dale Conyers has been with the Caloosa Belle for 12 years. He is the office graphics artist, but his duties also include sales, office computer guru as well as assisting with pagination.

Barbara Calfee keeps everything straight from the front desk with customer service, data entry and some sales. She’s been with the CB for nine years and is the face everyone first sees when they arrive at the office.

Editor Patty Brant has been with the CB for 23 years. She is handling editorial duties on her own these days, writing stories, taking photos and representing the newspaper in the community.
As with all the Florida publications, the CB is relying heavily on our readers to send in copy and photos while Patty tries to cover the hard news. Dee Hamilton in the Okeechobee office takes care of processing the bulk of copy and photos that come in from the community. Dee also keeps in touch with community volunteers via email and phone to keep that much-needed pipeline of information flowing. Circulation duties are handled from Okeechobee by Janet Madray. A Thursday publication, the 7,500 copies of the CB hit the streets weekly.

Most recently the CB staff switched over to the InDesign program with pagination returning to the individual papers. Since Patty and Dale both had previous pagination experience with Quark, the transition has gone quite well.

When INI bought the Caloosa Belle in 1987, the LaBelle staff took on responsibility for the Immokalee Bulletin as well. With no office in the tiny unincorporated town of Immokalee, the Caloosa Belle staff – with a major assist from Dee at the copy desk in Okeechobee - keeps churning out this weekly paper with a circulation of 3,500. Dee has developed a great group of volunteer contributors in Immokalee and has developed a special affection for the little town, even though she has never been there. Many weeks the entire paper is made up of contributed items, as the community has really taken ownership of “their” newspaper.

As is the case in LaBelle, Immokalee’s roots are also strongly agricultural and it is also caught up in the challenges of a sluggish economy while planning for the future. Located in the northeastern portion of Collier County, Immokalee is very affected by the environmental issues of the Everglades.

The small staff of the CB and IB continues to take on the challenges of the sluggish economy, using technology to bridge the gaps in what used to be a more face-to-face business.
Tom Byrd, Florida VP of Operations, had this to say regarding the CB/IB group: “The Caloosa Belle division, being most heavily dependent on real estate advertising, and being closest to the economically plagued coastal markets of Southwest Florida, has faced the most challenging sales environment of any of our Florida papers over this last year.

“However, though sales revenue has been substantially off last year, the division has remained profitable,” he continued. “That is thanks to the efforts of the local team, but also the news service team in Okeechobee.

“ A great success story for us this year has been remarkable ability of news staffers in Okeechobee to expand our news reach and connectivity to individuals and groups in both LaBelle and Immokalee. In particular, Dee Hamiliton, is to be commended for the job she has done cultivating community sources and information streams from these areas.

“Using largely email and keeping in close touch with contacts, Dee has actually been able to increase our ‘names and faces’ in both Immokalee and LaBelle. With local community editor Patty Brant focusing on LaBelle, Dee has actually been the primary contact for news gathering in Immokalee, as we have no news staffer there ‘on the street.’ The results have shown up in the paper with plenty of useful local content.

“In turn, this has supported our advertising thrust in Immokalee, where our new sales person Shawn Strawser has made many new calls,” he continued. “In fact, Immokalee advertising revenue for the year is actually up 6 percent over last year, and the improving news content has combined nicely with the more focused local sales effort being provided by Shawn Strawser. Another impressive accomplishment of the team that I am proud of is their rapid embracing of the new editorial software and the decentralized pagination model. That is consistent with the overall strategic direction we are headed, and makes puts the CB/IB group in a better position to do what they do best.”

Friday, June 13, 2008

East Valley office photo contest awards best of the best

Independent Newspapers/Terrance Thornton

The May 2008 winner of the East Valley office's Photo of the Month contest was Jill Adair, news services assistant, for her published Cat in the Hat girl photograph.

By Richard H. Dyer

We’ve always had topnotch, creative photographers on staff at the East Valley office, but we’ve kicked it up a notch or two with an in-house monthly photo contest.

The winner has bragging rights for a month and can put a traveling trophy on his or her desk labeled “East Valley Photo of the Month 2008.”

The criteria for the contest are simple: The photo must have been in that month’s printed Apache Junction/Gold Canyon, East Mesa or Queen Creek Independent; and the digital image must be placed in the editor’s pics folder, by month, by midnight of the last day of the month.

Three or four judges are conscripted in the office and they choose their top three pics. From those, a winner and one or two honorable mentions are chosen. News services team member Jill Adair coordinates the contest, including rounding staff members up for presentations and printing off “Photo of the Month” certificates for winners. We also snap a photo of the winner for the weekly Arizona INI bulletin.

The contests have been held since December 2007. Two special contests focused on the annual Lost Dutchman Days Rodeo.

All have benefited from the contests, using extra care in placing subjects in the frame, maximizing depth-of-field, creating interest in a main subject by being off-focus in the foreground, and – of course ­– snapping pics with lots of faces. Jill completed an advanced PhotoShop seminar earlier this year, passing along her knowledge to the staff members, ensuring that the photos are bright when in full color and with contrast when in black-and-white images in the newspapers.

We’ve also sent out “Outstanding Volunteer Photographer” certificates to show appreciation for great photos that come in from our volunteer submitters.

East Valley office winners by month have been:

*December 2007: Winner, Richard H. Dyer, for Boys & Girls Club wrapping party.

*January 2008: Winner, Terrance Thornton, for AJ mayor; honorable mention to Angela DeWelles, for Gov. Janet Napolitano.

*Lost Dutchman Days Rodeo special contest: Winner, Jill Adair, for cousins’ ride; honorable mention, Twyla Knudson, for royalty parade; and honorable mention, Angela DeWelles, for cowboy kids.

*Lost Dutchman Days Richard vs. Terrance special contest: Winner, Richard H. Dyer, for steer wrestling; and honorable mention, Terrance Thornton, for bucking bronco.

*February 2008: Winner, Angela DeWelles, for library girls; honorable mention, Richard H. Dyer, for team roping; and honorable mention, Todd Hoover, for Holocaust survivor.

*March 2008: Winner, Richard H. Dyer, for tractor show.

*April 2008: Winner, Richard H. Dyer, for utility workers; and honorable mention, Jill Adair, for golf course.

*May 2008: Winner, Jill Adair, for Cat in the Hat girl; honorable mention, Richard H. Dyer, for graduating high school students under an umbrella; and honorable mention, Jill Adair, for first graders performing at a Dr. Seuss family night.

Brian Keller joins North Valley team

Brian Keller joins North Valley team

In May, Brian Keller joined the Independent Newspapers’ North Valley team in Arizona as an outside sales manager.


Brian came from the beverage industry, and was most recently with Red Bull Desert Sales for 6 years in account management and sales, rising to the level of sales operations manager.

Prior to that, Brian worked for Coors Distributing in Denver, Colorado.

Brian is a native Arizonan and grew up in the North Valley, attending Chaparral High School as a High School All American swimmer. He also swam competitively in college.

Brian’s experience also includes work with the Boys & Girls Clubs of Greater Scottsdale as the Barker Branch athletic director.

He lives in Scottsdale and has two children.

The team welcomes Brian and celebrates his early success in bringing in new and returning clients to the two North Valley publications, the North Scottsdale Independent and the Town of Paradise Valley Independent.

Brian’s positive attitude and seemingly endless supply of Red Bull have already made a terrific impact on the team!

Friday, April 4, 2008

Results, commitment hallmarks of ’08 Excellence Awards recipients

By John S. Wolfe



When the going gets tough, all we can rely on is our ability to get the job done.



For many of the 24 recipients of the 2008 Excellence Awards for Independent Newspapers, what caught the attention of their coworkers was either the individual’s commitment or results.



The nominations were heartfelt and detailed, with an overriding emphasis on maintaining a positive attitude while working with a team to identify and work toward objectives. All but two of the recipients are earning their first Excellence Awards with Independent, which bodes well for INI’s future!



Here are the recipients of 2008 Excellence Awards (in alphabetical order, by group):



ARIZONA



Joey Airdo




Joey Airdo

Editor. North Valley.
Self-management.
When you ask Joey to do something, he does it. When you give Joey a story idea, he pursues it. When you mention to Joey an idea of how he might contribute more, he takes a hold of it and makes it reality. And Joey does all this by managing his own time and schedule. His efforts have led to sparkling opinions pages and vibrant issues forums. He doggedly attends events and keeps an eye on what is going on in that community. He has also pursued stories meaningful to readers, particularly regarding local schools and education. His dedication is amazing.



DeWelles, Angela



Angela De Welles

Editor. East Valley.
Commitment.
Angela exemplifies commitment to her job, her newspaper and to Independent's mission. Angela strives for excellence is every aspect of her work. Her efforts have resulted in a high-quality paper, which the community has come to depend on its journalistic integrity and great coverage of local news. She makes and maintains good community contacts, treating them in a very professional and courteous manner. She has a great attitude about her job and is a pleasure to work with in the office.



Yolibet Garelick

Administration. Valley Newspapers.
Learning.
Yolibet has accepted new challenges and responsibilities every time they’ve come along. She has been involved in training and leading our inserting and mailing department, she took the time to learn and grow her knowledge in the prepress and plate-making area, and this past year she accepted a challenging role in front office administration. She not only is knowledgeable in each of the areas where she works, but she has learned and grown in each of them through her own initiative. She has set a terrific example for others for accepting new levels of responsibility within the company.



Armando Ramirez

Press operator. Valley Newspapers.
Teamwork.
Armando has worked as a press operator for more than six years. During that time he has performed assigned tasks to the best of his ability and learned more and more about our operation and our clients. When the workload required us to move to a fourth shift, Armando was given an opportunity to be a team leader. He gained the confidence and respect of others around him, and he appreciated their efforts. In doing so, he also showed all of us that he is capable of leading by example. Armando has a positive personality that helps assure focus on what is important in our operation, for our clients, and as a team.



Michelle Tennis



Michelle Tennis

News services. North Valley.
Purposeful newspapers.
Michelle truly understands the important role our community newspapers play and she works hard to represent all who send news our way. She strives to create pages that reflect the flavor of the community. She visits clubs, she makes phone calls, and she reaches out to schools, churches and community organizations to get their news included. She also follows up and builds lasting relationships.

Since joining INI in May 2005, Michelle's hard work and commitment to our newspapers have resulted in strong inside and front page news content. She is an amazing team player.



Terrance Thornton,



Terrance Thornton

Editor. East Valley.
Jim Miller Award.
Since assuming the role of the Apache Junction Independent editor, Terrance's writing skills, knowledge of the community and commitment to local issues have steadily improved. He has tackled numerous stories that have serious impact on the community and is not afraid to delve into issues that city officials prefer were left alone. At the same time, he goes about his job with a sense of humor and while in the office prefers to keep things loose and friendly. He's consistently supportive of others on the team, involved in community events and clearly passionate about his newspaper and our role in the community. Terrance's efforts to tackle issues that otherwise would have gone unreported (particularly by the competition) have helped the community understand complicated issues and have brought about change in the city and local school district. His intent is to serve the public first.



Amy Wilson



Amy Wilson

Arizona Classifieds.
Leadership/Shared leadership.
This category fits Angela well! She always makes sure that everything gets done when needed, especially on deadline. She is always willing to help out with other classified reps work so that it gets done on time. She does a lot and offers many good ideas. She is a fun and positive person to work with.



DELMARVA



Bissett, Jamie Leigh New2



Jamie-Leigh Bissett

Editor. Harrington.
Commitment.
Jamie-Leigh has committed herself to thorough community coverage of all levels in the print edition of The Journal, and has embraced the complementary nature of newszap.com -- particularly as it relates to building community conversation in our forums. The Journal has become a consistent community newspaper product, centered on the top news in the city of Harrington and the Lake Forest School District. Jamie-Leigh has given us a product that we feel has strong readership potential and in turn greater advertising success. She continues to learn as a journalist, working her way through all types of stories. She has done particularly well in following developing stories, such as the case of the city employee stealing hundreds of thousands of taxpayer dollars.



Chambers, Dave



Dave Chambers

Photographer. Delaware State News.
Results.
Dave assumes responsibility for several areas in our newsroom. He shoots a fair number of photo assignments for our print editions, and leads the way in the Post Your Photos initiative. He also readily edits and prepares others' photos to ensure quality. On top of that, he's a great graphics guy, making charts and maps. Dave has given us consistently good quality in his role, not only for his work but for that of others. His high photo counts on newszap.com have also resulted in driving traffic to the site. Dave comes to work with great enthusiasm. He readily takes on work and pleasantly serves editors and other staff members.



Heather Cregar



Heather Cregar

Sales. Delaware State News.
Commitment.
Throw something at Heather at the last minute? She catches it and always completes the task, regardless of how many details must be coordinated. Her organizational skills and willingness to do whatever it takes has made the job of others around her much easier and doable. Her commitment to the company is superb!



Richard Crumbacker



Richard Crumbacker

Editor. Crisfield.
Commitment.
Richard has been a steady hand as editor of the Crisfield Times. He has a keen sense of what issues are important to the community. He is waiting for news to come in. He goes out and finds the big stories, working sources and developing new ones. The progress in the Crisfield Times is quite evident. We have consistently newsy weekly editions in this small Maryland community. Richard is leading by example in the office. His enthusiasm and competitive spirit certainly rub off on others.



Burkey Emmons



Burkey Emmons

Pre-press. Delaware Printing Company.
Results.
Burkey’s achievements allow DPC to shine. The skills he shares with the rest of the group limit waste and overtime while the improving the quality of every publication we print. He is also quite a resource to our customers. A team player, Burkey is always willing to make himself available to anyone for any challenge that needs to attention. He is fully dedicated to achieving positive results. Like the contributions of a lineman in the NFL, his efforts can be overlooked, though they crucial to the team’s success.



Mike Fenimore



Mike Fenimore

Hardware/software manager. Dover.
Commitment.
Mike is listed as our hardware/software manager but his knowledge in networking makes him the go-to person for all sorts of questions from tech team members. He is always willing to assist in any area and spends countless hours researching problems. He is always willing to come back to the office at all hours to address problems; is constantly on email and VPN at home keeping an eye on systems; works with our email providers when problems come up; and just doesn't give up until he gets things resolved. Mike reviews computer specs to make sure our people are getting what they need to do their jobs. His constant monitoring of our systems keeps them working so our folks can keep working without a lot of down time.



Rita Mair



Rita Mair

Distribution. Dover.
Teamwork.
Rita is always willing to assist others when needed, not just in the distribution team. She spends a lot of time assisting the billing team and accounting by researching questions they have that relate to the circulation system. When Rita moved to distribution from the billing team, she was concerned about having the time to fill in a “down” route. This past Thanksgiving we had such a large packet and so many down routes, routes had to be divvied up. After the team meeting, Rita was more than a little upset that she had not been asked to do a route; she said she was a part of the team and wanted to help. Needless to say, she was assigned to help deliver a down route and everyone on the team was talking for weeks about how much fun Rita had. Rita's positive attitude and team spirit inspire others. Her knowledge of the billing side of circulation has resulted in successfully figuring out problems in half the time it would have taken without her. She is very dedicated.



Vicki Meades-Brown



Vicki Meade-Brown

Distribution. Dover.
Results.
Vicki assisted the install team with iServices and the e-Editions when requested but she wasn’t sure what contributions she was making. When iServices and the e-Editions were launched, she became one of our biggest supporters. Vicki began using the sites, subscribed to one of the e-Editions so she would know how to help customers with their questions, and began to train the call-center members aggressively. We have about a dozen businesses/agencies that subscribe to the DSN by mail and, as soon as the DSN was available online, Vicki asked if she could call them to see if they would be interested in switching from mail to online. Vicki was so excited about the online products she converted every one of the businesses/agencies – including the Department of Homeland Security -- to online and some kept their mail subscriptions as well. She has shared ideas on how we can use the online products to better serve our customers.



Zed Postles



Zed Postles

Distribution. Delaware State News.
Commitment.
Zed is always ready and willing to jump in and solve any distribution problem the department faces. He works tirelessly to make sure the newspapers are properly represented in the stores and racks, as well as following through on every kind of delivery complaint you can imagine. His spirit and teamwork are contagious and everyone, inside his department and throughout the company, loves him for it!



Powell, Darin



Darin Powell

Corporate Operations. Dover. Leadership/shared leadership.
Darin epitomizes the idea of shared leadership. He has no formal leadership role; rather he is the editorial system manager/administrator. No one reports to him, but he is regarded by everyone who works with him as a “leader.” He leads by example and teaches others, not just how they can use the system (though he does that well), but rather he teaches by engaging others in thinking about how the system can be used. Though Darin is probably correct to argue that the adverb “single-handedly” shouldn’t be applied to his leading the transition from Dewarview to our new system, it is certainly true to say that as a company we could not have invented the system and then carried through on the decentralization with anywhere near the efficiency that occurred without Darin’s contributions and expertise. He believes wholeheartedly in our mission to publish purposeful newspapers and he is clearly committed, as evidenced by his work ethic and habit of working, without complaint, until the job is finished. He is also courteous, obtains results through teamwork, and is an excellent self-manager.



Drew Volturo



Drew Volturo

Reporter. Delaware State News.
Results.
Drew has committed himself to being a leader in coverage of state government and politics, as he did with Dover government coverage. He continues to learn and grow as a reporter and as an observer of government workings. His byline is regularly featured on Page 1 of the Delaware State News and he has become a familiar face to state and local elected officials. The newspaper continues to benefit from his keen interest in Delaware news and political developments. When the big story breaks, Drew wants to be involved. He has proven to have a competitive nature, wanting to beat the upstate daily. He is self-motivated, turning out a high number of stories each week.



FLORIDA



Nena Bolan2



Nena Bolan

Reporter. South Lake.
Results.
Nena Bolan is a retired teacher who was looking for something new to do. She sure found it at INI. Nena reports on Glades County, finding stories almost everywhere, and providing a wise tone in all of her stories. While at times it is difficult to find stories in a rural community, Nena never fails to find something to write about. We are serving the community better as a result of her coverage.



Barbara Calfee



Barbara Calfee

Administration. LaBelle.
Results.
Barbara is one of those employees who can always be counted on to go that extra mile to make sure things are done correctly, even if it entails untangling some lines. She has a strong background in computer programs and has been a significant resource in the use of Media Plus for the company. Of course, Barbara also handles walk-in sales, data entry and general front desk duties, and proofs as necessary. She loves to see her initiative make a difference in INI's operation, for the entire company and the individual newspapers and websites.



Dee Hamilton



Dee Hamilton

Editorial. Okeechobee.
Results.
Dee has been able to raise the bar as a champion of news services. The results have shown up in both in our finished products and how she gives the communities great and efficient service, thereby creating pipelines for important community information to reach readers in an efficient way. Community representatives and submitters really seem to love Dee’s touch and approach. Many of these people are not familiar with making newspaper submissions, but soon are submitting information "like a pro" -- thanks to Dee's friendly, down-to-earth shepherding. Every email she receives gets a "thank you" email in response, and she continually encourages her correspondents to take more photos, send more stories and post items on
www.newszap.com. Dee is always helpful, upbeat and has a positive attitude. She cares very much about the newspapers. If she is unfamiliar with something, she is not afraid to ask questions to do the job properly. Having someone like Dee on the INI team makes us all look good!



Janetta Thiboult



Janetta Thiboult

Office. Okeechobee.
Teamwork.
Janetta shows great teamwork skills every day and is always willing to stop what she is doing to help someone else, yet she always manages to get her work done. She is willing to learn and grow not only in her job position, but others as well. She makes this a pleasant workplace for everyone and has picked up many skills just in a small amount of time. Janetta can work with absolutely anyone with a smile on her face. She is always encouraging people to do better or letting them know when they've done well. She has a great demeanor and attitude.



Naji Tobias



Naji Tobias

Reporter. South Lake.
Results.
Naji Tobias is a very rare kind of reporter: untiring, dedicated, loyal, and with an endless desire for learning. He takes his assignments very seriously, and doesn't let up on the big stories until he has everything he wants from them. Naji's work in The Sun, our newspaper in Western Palm Beach County, is reflected in the many stories he turns in each week, and the scores of photos he takes covering all events in that area. Naji has come a long way in the last year, growing into a effective community journalist and loving what he does. He is a real owner of his work.



Diana Whitehall



Diana Whitehall

Sales. Okeechobee.
Courtesy/Ethical standards.
Diana is a model for courtesy and ethical standards. She sets the bar for professionalism. Her approach to customers and coworkers inspires everyone around her and attracts the respect of everyone she comes into contact with. Diana leaves a permanent impression on our customers, conveying to all that INI is a company you can respect and trust. Diana is always interested in those she works with and shows a genuine concern and compassion for both personal and work-related issues.