One of the Caloosa Belle’s most effective advertising
campaigns is also a community mission. As with so many communities throughout
the country, unwanted and stray pets are a serious problem in the LaBelle area.
Periodically, the CB offers a full page sig ad which highlights some of the
most “unadoptable” little critters at the Caloosa Humane Society with their
picture and a few lines of information on them. The promotion is very popular
and, in addition to highlighting a serious community problem and giving the
CB’s bottom line a little boost, it always helps get some very deserving dogs
and cats a forever home - and $10 of the cost of each ad on the page goes to
the humane society. The promotion is so popular that people actually cut out
the photo of the dog or cat they want to adopt and bring it to the humane
society. Recently, Publisher Patty Brant presented a check for $220 to Humane
Society Director Alex DeStefano. We plan to run the promotion again in October.
(By the way, this is Greta, a two-year-old pit mix - a new arrival at the
humane society at the time of the photo.)
