The
Delmarva advertising department just completed a very successful sales campaign
for the newly-redesigned and rebranded weekly television guide, TV Companion,
which appears every Sunday in the Delaware State News. The new
book replaces the old Select TV.
The
team sold more than 29 contracts for 52- and 26-weeks, producing annual revenue
in excess of $170,000. The book went up in size by eight pages, and our readers
love it.
Here
is a recent email from a long-time subscriber:
“I
like the changes - the 2 word search puzzles, 2 crosswords, and the new Take
Five. The TV Companion is very informative and easy to use. I liked the
previous format, too, but now it is even better.
Eileen
Waldron
Dover
