Friday, January 17, 2020

Very Successful Sales Campaign Joint Effort


The Delmarva advertising department just completed a very successful sales campaign for the newly-redesigned and rebranded weekly television guide, TV Companion, which appears every Sunday in the Delaware State News.  The new book replaces the old Select TV.

The team sold more than 29 contracts for 52- and 26-weeks, producing annual revenue in excess of $170,000. The book went up in size by eight pages, and our readers love it.

Here is a recent email from a long-time subscriber:

“I like the changes - the 2 word search puzzles, 2 crosswords, and the new Take Five. The TV Companion is very informative and easy to use. I liked the previous format, too, but now it is even better.

Eileen Waldron
Dover


Pictured above are BIG Thinkers and BIG sellers (from 1.): Marketing Consultant Joy Ferrio, Mike Priest, owner of Inch-by-Inch Advertising, Marketing Consultant Katrina Sullivan, Marketing Consultant Bonnie Manakin, Marketing Consultant Pat Abel, and Marketing Consultant Vicki Rosado.