By Charlene
Bisson
As we reach
2026, it’s time to reflect on the past year to highlight what we did well, and
to give a critical analysis of where we could do better.
A new year
often symbolizes a time for goal-setting and strategic planning for businesses.
While the state of the economy continues to get mixed reviews, we know we must
go from good to great to stay sustainable in an ever-changing business
environment where material costs continue to increase and AI continues to
advance at rapid speeds.
We will
continue to review the financials, and adjust where we see fit, but also launch
new objectives with renewed energy and enthusiasm.
Here are
some of our company goals for 2026:
· Increase audience engagement, which
in turn should increase our digital subscribers to support our nonpartisan and
objective journalism.
· Increase top-line sales in every
category that we serve, from display and digital advertising to obituaries and
events.
· Right-size operations to match our
sales numbers.
· Sustain confidence from our
advertisers and our readers.
· Build our brand in each of our states
where it is recognizable on multiple levels.
· Have fun.
What are
your personal business goals for 2026? I’d love to hear ideas from you,
especially when it comes to employee engagement and fine-tuning processes to
make a more efficient and highly productive INI. Email me at cbisson@iniusa.org
.
Happy New
Year!
