Thursday, January 3, 2008
Dan Sepulveda
Name: Dan Sepulveda
Newspaper: All Arizona publications (Apache Junction, East Mesa, North Scottsdale, Queen Creek, Peoria, Sun Cities, Surprise, and Town of Paradise Valley).
Position: My official position is “National Accounts Coordinator” but I spend most of my time lately helping our Tech Team and providing support.
Number of years in the newspaper or printing business: Just over 10 years. It all started in a little publishing company in Ravena, NY where I was hired to help in the transition from wax “paste-up” to an all-digital environment using a Macintosh Quadra & a Centris running Mac OS 7.
Job description: My main responsibilities are providing support to our majors department here in Arizona. But I provide customer service to outside customers and co-workers. I handle the production side and pre-flight all ads submitted through majors to ensure no problems arise when they go through our layout and pagination process or at the press when being printed. I also coordinate with the many agencies involved ensuring communication flows in all directions with all those involved (inside and outside of INI) regarding scheduling, billing, specs for production, and answering any questions regarding our rates or our company.
As a side job, I help with the local technical problems and production issues. I’m responsible for every AZ user’s computer when they first receive it, ensuring they have everything they need to perform their jobs. I see it kind of like that guy at the tail of the airplane making sure all parachuting soldiers’ equipment is OK before they make the jump into the battlefield. Lately, since our local production teams are transitioning from a Mac environment, I’m also helping with coaching and support so they can do what they do daily with newer professional graphics applications and Windows XP. If needed, I also back-up our production folks during vacations, days-off or when they need graphics-related support.
What I like best (about my job): I love the fact that I get to meet most of my co-workers doing the things I enjoy. Because of my tech team responsibilities I get to travel to the different offices here in Arizona and spend some time with everyone. And, because I carry a laptop, I take my work with me and can multi-task sometimes even with several computers. So far, working on three computers at a time is my limit, but I love challenges. It’s also great to learn how everything works.
Most memorable moment with INI: There’s definitely a few, but the one that stands out is the summer of 2004. Back then, I worked in our Classifieds Center at Valley as a graphic artist. That summer our servers were stolen one weekend, bringing our production to a screeching halt after losing databases with all kinds of information and every single ad. It was scary while going through it, but it brought our teams closer together (locally and across the different states) and it was awesome getting back on our feet. Teamwork at its best!
Hobbies/Interests: I get pleasure from mountain-biking & keeping up with technology, since I’ve always enjoyed tinkering with stuff. If I had the time, I’d get back to painting and playing guitar, but I’d rather spend more time with my daughter. We’re working on her painting skills and who knows, maybe one of these days we can start guitar lessons too. Of course, I also love to read. My favorite topics lately are graphics or computing/tech magazines, and some books on Aztec & Maya civilizations. It’s hard to imagine life without computers or most of the technology we now take for granted, but back in their day these people could accomplish great feats. I find it fascinating! Plus I get to practice my Spanish.
Fun fact (about myself): I used to be part of an all-boys choir with my four brothers. We all played classic guitar and actually travelled to other near-by churches to perform. We started singing at a young age since that was the only way our parents could keep us still for a few minutes (if you can imagine, five boys one year apart). We’d always perform when visiting our relatives in Mexico.
Thursday, December 20, 2007
Arizona’s office serves fastest growing county in the nation
Editors and Kurt:
The editors of the three East Valley newspapers are joined by Kurt Ploudre, the Arizona National Accounts Manager. From left, Terrance Thornton, Kurt, Angela DeWelles and Todd Hoover.
Arizona’s East Valley office is home to the company’s oldest and newest Arizona publications, and poised to serve a region expected by many to be one of the fastest growing areas in the nation.
The office is home to the Apache Junction Independent, East Mesa Independent and Queen Creek Independent, and also serve as the home base for the Arizona’s national accounted department headed up by Kurt Ploudre.
In all, 18 employees work out of the office located in Apache Junction, Arizona.
The Apache Junction Independent is officially the company’s oldest Arizona publication. The newspaper opened in 1959 and serves a town located in the southeastern portion of the Phoenix Metropolitan area.
Apache Junction continues to maintain its Old West charm and is still considered a small town compared to neighboring cities. A popular winter haven for retirees, Apache Junction is located at the foot of the popular Superstition Mountains, and attracts thousands of tourists each year in search of the legendary Lost Dutchman’s gold mine.
The Apache Junction Independent is a weekly community newspaper distributed to 21,000 homes every Tuesday. Over the past 20 years, the newspaper has captured numerous awards for journalism and advertising excellence from the Arizona Newspapers Association, and its walls are lined with dozens of plaques of gratitude presented to the newspaper from local civic and nonprofit organizations.
The East Mesa Independent serves a portion of Apache Junction’s neighbor to the west, Mesa, Arizona. Similar to Apache Junction’s audience, the East Mesa Independent provides news to a mixture of senior citizen and family communities.
Mesa is the second largest city in the Phoenix area, and the East Mesa Independent serve a small, but relatively new and growing area on the city’s eastern side. The weekly community newspaper is distributed to 28,000 homes every week, making it Independent’s largest circulated newspaper in Arizona.
The Queen Creek Independent is the company’s newest publication in Arizona. Opened in 2004, the publication serves the fastest growing community in Pinal County. The publication’s pressrun has grown over 50% in just three years and it is in a region expected by local economists to experience dramatic growth over the next decade or two.
Queen Creek and Apache Junction are both in Pinal County. Experts predict the county – and specifically the area that includes Queen Creek and Apache Junction to attract more than 10 million new residents over the next 10-15 years. A strong history in the area, solid newspapers that enjoy high readership and a competent and experienced staff put Independent Newspapers in a great position to capture its share of this future growth.
The newspaper’s editorial team is led by Richard Dyer, the news services editor, and a veteran with over 20 years of experience with Independent Newspapers. He is joined on the news service team by Jill Adair and John Phelps.
The editors of our three publications are Angela DeWelles, Queen Creek; Terrance Thornton, Apache Junction; Todd Hoover, East Mesa.
The sales team consists of Lisa Grassie, Twyla Knudson, LaVonne Wright, Lavonda Romain, and Renee Wagener. The graphics team consists of Kristin Doetsch and Mark Steiner.
Tina Pendexter is the office coordinator and serves as the main liaison between the other Arizona offices and the corporate office. Nancy Tudor, another long-time Independent veteran, is the circulation manager and the one responsible for making sure 65,000 newspapers are properly delivered each week.
The national accounts department, headed by Kurt Ploudre, also works out of the Apache Junction office. Kurt is assisted by Dan Sepulveda, who also serves on the company’s tech team.
The East Valley News Service Team: Richard Dyer, news services editor, standing; Jill Adair and John Phelps.
Mark and Kristin:
The graphics team includes Mark Steinert and Kristin Doetsch.
Lavonda, Lisa, Renee:
Members of the advertising team: Lavonda Romain, Lisa Grassie and Renee Wagener.
Tina, Dan and Twyla:
From left, Tina Pendexter, office coordinator; Dan Sepulveda, national accounts assistant and tech team member; Twyla Knudson, advertising staff.
Lavonne and Lisa:
Members of the advertising team: Lavonne Wright
and Lisa Grassie.
Wednesday, December 19, 2007
Lunch on Charlene after 100 posts!

Jeremy comes out ahead
Pictured above, Jeremy Carr won lunch on Charlene Bisson for posting the most news to the newszap.com forums.
By Jeremy Carr
News Services
Managing Editor Charlene Bisson initiated an office competition to see who could post the most news and pictures to our Newszap.com sites. She said the team member who receives the most smiley faces – one per post – will receive lunch on her.
"Free Speech/ Free Ads" for local communities

Newszap.com has a brand new look. The redesign is bolder and brighter!
Each page welcomes visitors with a burst of stars that promise: “Free Speech” and “Free Ads”.
The vibrant new format takes social networking for the local citizenry to a whole new level. These town portals are a place where everyone can participate and have a voice, just as the First Amendment intended.
A “Free Speech with Civility” public forum is featured at the top of every community homepage. Users create their own topics, and local issues are often debated vigorously.
Visitors are invited to “Post Your News” or “Post Your Photos”. Photos typically uploaded are of high school sports contests, school activities, service club meetings, community festivals, and lots more.
Citizens are urged to “Post Your Public Event”, too. Each community homepage offers residents two calendar links. One is for finding and posting local community happenings, while the other encourages the listing of state/regional events.
Free classifieds permit the advertising of personal items at absolutely no charge. Free business, civic, school, sports, places of worship, and blogs & columnists links are part of a local links directory.
The community homepages have new display advertising sizes. In addition to newszap.com's traditional banner and tile ads, the pages provide half-banners and dominant rectangular ads, as well. These ads are linked to the local advertser's website and sold based on audited visitor “impressions” at the individual pages.
There’s also links for world and national news, stocks & travel guides, movies, TV listings, & entertainment information, white and yellow pages, maps and greeting cards, horoscopes & lottery results, even a page offering money saving coupons redeemable at local grocery stores.
Newszap.com's “new look” is exciting! Be sure to take a look at newszap.com.






