The advertising, circulation and editorial departments have joined together to help get our honor boxes refurbished and what has been produced is great.
Almost half of the racks in and around the city of Cambridge – more than 20 – have been repainted, repaired and fitted with new rack cards.
The goal is to boost The Banner’s brand and get the word out about how to subscribe to the paper – the staff has done a lot of great work and has had a lot of fun doing it.
Every member of the team has pitched in with the design, painting, repair and distribution of boxes. A lot of free and personal time has gone into this effort.
The new basic honor box design is a blue box – painted by the staff in Cambridge, either True Blue or Global Blue -- with The Banner decals placed horizontally on both sides and the front. The color helps the box stand out and the decals can be easily seen by passersby. Each box has been fitted with a billboard-like rack card with subscription information and how to find The Banner on Facebook and Twitter.An especially artistic staffer added a special touch to the box stationed at the Dorchester County Airport. In front of a very popular restaurant there, Kay’s at the Airport, is a rack that features hand painted details -- a cartoon plane, man with a parachute and a hot air balloon with some clouds on the front and two airplane models that are regularly seen at the airport on the side.
A few boxes, strategically placed around the area, feature a “metallic sparkle” paint job. The deep blue paint has tiny reflective pieces that shine and give the boxes a unique look. The Banner’s staff feels that a few tastefully done “special” boxes will go a long way in getting people talking about and buying The Banner.
A lot of great work has been put in to these boxes and the staff is making the push to get a lot more finished before the weather turns cold.
